Eugenio Chahuán Zedán, former general manager of Copesa and one of the most relevant figures in the evolution of the editorial group in Chile, passed away on May 1 at the age of 43. His strategic and human approach left an indelible mark on the media industry, serving as a model for future digital transformations in journalism.
Chahuán will be remembered as a visionary who knew how to integrate technology and content to redefine the way we consume news in the digital age. Throughout his career, he played a decisive role in the growth of Publimetro, helping to consolidate the digital model in markets such as Mexico, Ecuador, Argentina, Colombia, and Chile. His time at the company marked a period of innovation, digital expansion, and strengthening of the digital portals of the most-read free newspaper in Latin America.
Chahuán led the transformation of Publimetro from a traditional print medium to an advanced digital platform. He implemented content demand prediction models based on Big Data and Artificial Intelligence, allowing for efficient and personalized information distribution. This approach enabled the medium to adapt to the needs of advertisers and provide relevant and emotionally resonant content for its audience.
Chahuán's legacy at Publimetro is reflected in his ability to anticipate and adapt to market changes, promoting a culture of innovation and data analysis. This strategy led Publimetro to reach over 11 million unique visitors per month during the early days of the pandemic, consolidating its presence in the digital environment.
Under Chahuán's management, Publimetro adopted a diversified commercial strategy, including traditional sponsorships and programmatic advertising. His vision and leadership significantly contributed to the growth and development of the publishing company in Chile.
